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UNLOCK THE POWER OF CONTEXT TO PROTECT AND GROW YOUR BRAND

While most brands agree on what constitutes unsafe content, the ideal advertising environment is likely to be unique to your brand. IAS Brand Safety and Suitability solutions provide customizable control over the contextual relevance of digital ads to maximize both the impact and cost efficiency of campaigns.

Learn more about the power of context with our toolkit.

Our brand safety & suitability solutions cover:

CONTROL THE CONTEXTUAL ADJACENCIES OF YOUR ADS

Maximize both the impact and cost efficiency of campaigns by controlling the context in which they appear. Our patented cognitive semantic technology uses natural language processing (NLP) to dynamically comprehend the nuances of context. This includes sentiment and emotional analysis, enabling the most precise content classification at scale.

Precise classification of content at scale

IAS Brand Safety and Suitability solutions maximize both the impact and cost efficiency of your campaigns. Go beyond keyword blocklists and URL scanners with intelligent and scalable solutions for contextual relevance.

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of consumers are likely to remember an ad if its message relates to the content around it

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of U.S. consumers say that they will stop using brands that appear near low quality content

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IAS is 42% more accurate than the next best provider at classifying online content

Accurate, scalable coverage across all formats and environments

Build on the power of brand safety with the innovation of suitability. Our technology reviews all elements on a given page and takes additional steps beyond URL analysis to understand the meaning of the content.

Multi-layered protection, customizable control

We don’t simply provide a binary brand safety solution — that can unnecessarily limit scale. Our standard brand safety content categories are powered by a robust machine learning based methodology that provides more accurate and scalable coverage across all formats and environments, for both direct and programmatic buys.

With our Brand Safety & Suitability solutions, you get:

Customizable risk thresholds across our standard brand safety categories for protection at scale

Page-level analysis using machine learning

Time back from the manual maintenance required to keep brand-specific keyword lists up-to-date

Scalable, Global Approach

IAS covers 99%+ of the commercial worldwide internet traffic with our solutions. With local language support and strong partner and publisher relationships, IAS understands cultural and language nuances — important differentiators when managing brand safety on a global scale.

With our scalable, global approach you get:

Comprehensive coverage across 40+ languages, in most major environments, and on platforms like YouTube and Facebook

A Semantic network with one of the largest knowledge graphs in the industry, providing sophisticated mapping of words to meanings

More control of your brand’s risk tolerance with 8 brand safety content categories and 5 risk thresholds

Context Control Avoidance

Brand suitability is unique to you. For more granular control of content adjacencies without sacrificing scale, leverage our contextual segments across your direct and programmatic buys for content avoidance.

With our Context Control Avoidance solution you get:

100+ industry-specific and topical segments for content avoidance

Brand-specific protection for content avoidance unique to your brand name and negative sentiment

Proactive protection with pre-bid filtering and post bid blocking for content that falls outside your brand guidelines

SOLUTIONS THAT DRIVE RESULTS

IAS delivers innovative, industry-leading digital advertising solutions that are designed to drive superior results. Take a look at our full measurement and optimization product suite to learn how IAS helps your brand stay ahead of the competition.

SOLUTIONS THAT DRIVE RESULTS

MEASUREMENT: Protect your brand and verify the impact of your digital campaigns with enriched measurement solutions available for all digital formats and device types

OPTIMIZATION: Maximize campaign ROI with optimization solutions that cover media investments across social, CTV, and programmatic

PUBLISHER: Grow your audience and boost yield with ad monetization services that power revenue growth and better streaming experiences

As the advertising world evolves there is one constant— brands need to be able to spend with confidence. IAS has proven to be a brand safety innovator…

– Adam Singolda, CEO
Taboola

EXPERT INDUSTRY INSIGHTS

Get deeper insights into cutting-edge brand safety & suitability solutions at the IAS Insider.

Explore our thought leadership

Fast responses for fast-moving campaigns.

Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our brand safety & suitability solutions and workflows at any point.

LEARN MORE

UNLOCK THE POWER OF CONTEXT TO PROTECT AND GROW YOUR BRAND

Our brand safety & suitability solutions cover:

CTV & VIDEO

MOBILE & IN-APP

PROGRAMMATIC

PROPRIETARY PLATFORMS

CONTROL THE CONTEXTUAL ADJACENCIES OF YOUR ADS

Precise classification of content at scale

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