Your most valuable ads, protected
Nothing is more powerful than connecting with consumers with sight, sound, and motion. But video inventory is more susceptible than display to fraud, brand risk, and being out-of-view. So as online video advertising increases in demand — and cost — it’s critical to make sure video ads have the opportunity to be seen and heard.
Verify premium video buys with our toolkit.
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CTV adoption among consumers is expected to reach more than 242 million users by 2026, which represents about 70% of the U.S. population
Go beyond basic metrics to gain greater insight into how, when, and where people engage with your ads. From programmatic to CTV, our solutions ensure that your ads are viewable, fraud-free, and shown in the right environment.
As consumer attention and ad spend continue to shift towards CTV, IAS works directly with the largest video publishers to validate that video ads are played to completion and free from invalid traffic on CTV.
As advertising within CTV environments increases, so will attention on brand safety. IAS is a leading brand safety and suitability innovator on CTV and we’re partnering with industry leaders to do it.
With content creation and audiences increasing by the minute, advertisers are expected to shift budgets away from linear television and toward CTV. The Multimedia Tag works by automating the process of device detection so that IAS technology does the hard work instead of your ad ops team.
IAS delivers innovative, industry-leading digital advertising solutions that are designed to drive superior results. Take a look at our full measurement and optimization product suite to learn how IAS helps your brand stay ahead of the competition.
CBS Interactive believes in full transparency with our advertising partners. With ad fraud increasing, it’s important that programmers and publishers work together with companies like IAS to facilitate trust while maintaining a quality user experience.
– Jarred Wilichinksky, Senior Vice-President, Video Monetization & Operations
CBS Interactive
Get deeper insights into cutting-edge video & CTV solutions at the IAS Insider.
From shifting priorities to anticipated challenges, this year’s Industry Pulse Report offers a comprehensive look at how media experts are preparing for these shifts so you can stay ahead of the curve. Access the report now.
Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our CTV solutions and workflows at any point.
